| A Look Back at the Last 5 Years in Social Media Source: mashable.com Five years ago, YouTube was just getting started, MySpace was the most popular website in the U.S., and Facebook was still limited to college and high school students. Mobile was mostly an after-thought, as we were still more than a year away from the introduction of the iPhone and the idea of an app store. And “widgets” were just starting to emerge as a way to integrate third-party apps on a website (Newsweek would declare 2007 to be “year of the widget” in a late 2006 article). Fast forward to today and the sites we use and the way we use them have shifted dramatically. Facebook is closing in on Google as the Web’s most trafficked site. There are hundreds of thousands of mobile applications that users access across a variety of smartphones, and social media is increasingly being consumed and produced on the go. And “Like” buttons have become the new form of social currency for publishers around the world.How did we get to this point? Here’s a quick look back at the last five years in social media. | |
Friday, July 30, 2010
A Look Back at the Last 5 Years in Social Media
Article from The Hindu Business Line: Social networking is serious business
Source: The Hindu Business Line (http://www.blonnet.com/2010/02/14/stories/2010021452440100.htm)
Social networking is serious business
Anjali Prayag
Swetha Kannan
Bangalore, Feb. 13
Too full after a heavy lunch at Mainland China,' reads Neeraj's Facebook status update. Two minutes ago, he had posted a comment on Shah Rukh Khan's latest brush with the Shiv Sena. But before you assume he is simply idling away at work, another window pops open and Neeeraj gets busy brainstorming with his colleague on whether to go with the cloud model for the company's latest project.
Employers may not be too happy about their employees tracking Shah Rukh Khan's tangles with the Sena on Twitter or Facebook, but on the flip side, they are also looking at the positives of social networking media. Companies such as EMC and IBM are not only allowing access to social networking sites, but are doing some frontal work in leveraging the power of social media.
These companies are using employees' urge to keep in touch with people to their advantage by also creating their own networking tools, which they believe are useful to businesses. Some entrepreneurs even include their LinkedIn, Twitter and Skype ids on business cards.
Says Mr Karthik Padmanabhan, Country Manager, Lotus Software - IBM India/South Asia: & Social networking is a great way to keep in touch with people and businesses must take advantage of this. After all, business is also about people and working with people; and social collaboration adds the fun element.
IBM has launched LotusConnections, a social collaboration tool that has all the features of social networking sites such as blogs, user profiles, wikis, file sharing, photos and forum capabilities, which help community members collaborate on projects.
Infrastructure storage company EMC, too, has over 200 active internal groups on its social media site EMC One wherein employees are collaborating with one another online to make presentations and exchange ideas.
"A lot of knowledge sharing happens through social media, whether it's Facebook or EMC One and we believe it can be converted into business benefits," says Mr R. Vidyasagar, Senior Director, HR, EMC India.
While at EMC it is mainly about internal knowledge sharing, IBM has also made it a business proposition and sold LotusConnections to around 2,000 companies including Colgate, Tata Sky, TCS and Airtel.
Companies are now approaching social media as L&D version 2 (learning and development), says Ms Yeshasvini Ramaswamy, Managing Director, e2e People Practices, an HR services firm. She, however, points out that this openness to the new media may not pick up as fast in Indian companies as it has in global majors. "Indian firms are still not open to honest employee views and perception which can be rampant on networking sites," she explains.
Surveys have revealed that only one in five companies allows the use of social media for work-related purposes. A study by the Associated Chambers of Commerce and Industry in India shows that the productivity of employees has dropped mainly due to social media. The survey claims a corporate employee on an average spends an hour on social networking sites.
Copyright: 1995 - 2006 The Hindu Business Line
Republication or redissemination of the contents of this screen are expressly
prohibited without the consent of The Hindu Business Line
Social networking is serious business
Anjali Prayag
Swetha Kannan
Bangalore, Feb. 13
Too full after a heavy lunch at Mainland China,' reads Neeraj's Facebook status update. Two minutes ago, he had posted a comment on Shah Rukh Khan's latest brush with the Shiv Sena. But before you assume he is simply idling away at work, another window pops open and Neeeraj gets busy brainstorming with his colleague on whether to go with the cloud model for the company's latest project.
Employers may not be too happy about their employees tracking Shah Rukh Khan's tangles with the Sena on Twitter or Facebook, but on the flip side, they are also looking at the positives of social networking media. Companies such as EMC and IBM are not only allowing access to social networking sites, but are doing some frontal work in leveraging the power of social media.
These companies are using employees' urge to keep in touch with people to their advantage by also creating their own networking tools, which they believe are useful to businesses. Some entrepreneurs even include their LinkedIn, Twitter and Skype ids on business cards.
Says Mr Karthik Padmanabhan, Country Manager, Lotus Software - IBM India/South Asia: & Social networking is a great way to keep in touch with people and businesses must take advantage of this. After all, business is also about people and working with people; and social collaboration adds the fun element.
IBM has launched LotusConnections, a social collaboration tool that has all the features of social networking sites such as blogs, user profiles, wikis, file sharing, photos and forum capabilities, which help community members collaborate on projects.
Infrastructure storage company EMC, too, has over 200 active internal groups on its social media site EMC One wherein employees are collaborating with one another online to make presentations and exchange ideas.
"A lot of knowledge sharing happens through social media, whether it's Facebook or EMC One and we believe it can be converted into business benefits," says Mr R. Vidyasagar, Senior Director, HR, EMC India.
While at EMC it is mainly about internal knowledge sharing, IBM has also made it a business proposition and sold LotusConnections to around 2,000 companies including Colgate, Tata Sky, TCS and Airtel.
Companies are now approaching social media as L&D version 2 (learning and development), says Ms Yeshasvini Ramaswamy, Managing Director, e2e People Practices, an HR services firm. She, however, points out that this openness to the new media may not pick up as fast in Indian companies as it has in global majors. "Indian firms are still not open to honest employee views and perception which can be rampant on networking sites," she explains.
Surveys have revealed that only one in five companies allows the use of social media for work-related purposes. A study by the Associated Chambers of Commerce and Industry in India shows that the productivity of employees has dropped mainly due to social media. The survey claims a corporate employee on an average spends an hour on social networking sites.
Copyright: 1995 - 2006 The Hindu Business Line
Republication or redissemination of the contents of this screen are expressly
prohibited without the consent of The Hindu Business Line
Wednesday, July 28, 2010
Economictimes.com : Social networking forces companies to rethink strategies
Social networking forces companies to rethink strategies
Consumers are exchanging notes online, even posting complaints on the CEO's twitter page, leaving cos with no choice but to rethink strategies in a world where consumer behaviour is being driven by his online exposure.
Log on to : http://www.samriddhi2010.in
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Tuesday, July 27, 2010
Economictimes.com : Challenges from social media: Make or break lessons for brands
Challenges from social media: Make or break lessons for brands
It's no secret that the advent of social media has got the consumers bang in the middle of action as they no longer sit at the periphery.
Log on to : http://www.economictimes.com
Monday, July 26, 2010
Social Media Will Change Your Business - BusinessWeek
Social Media Will Change Your Business - BusinessWeek
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.
Sunday, July 25, 2010
Social Media and Brand Management
Social media changes relationships
Brands are about relationships. Until now, the brand owner controlled most of the messaging on the brand in this owner-consumer relationship. The consumer participated in the relationship through comprehending the messaging and parting with his/her hard earned money for the promise of the brand. But now, in the social media world, all that is changing. The very fabric of the relationship has altered because the control of the messaging is no longer the monopoly of the firm.
Brands are about relationships. Until now, the brand owner controlled most of the messaging on the brand in this owner-consumer relationship. The consumer participated in the relationship through comprehending the messaging and parting with his/her hard earned money for the promise of the brand. But now, in the social media world, all that is changing. The very fabric of the relationship has altered because the control of the messaging is no longer the monopoly of the firm.
5 Tips for aspiring social media marketers
One of the most important business purposes that social media serves is the easy marketing that it can get worldwide. So, anyone interested to grow their business and market their products worldwide social media is the best option if not the only one . For further details visit :
http://mashable.com/2010/07/24/tips-social-media-marketing-jobs/
http://mashable.com/2010/07/24/tips-social-media-marketing-jobs/
Economictimes.com : Twitter, Twitter, Little Stars: Cos hiring social media directors
Twitter, Twitter, Little Stars: Cos hiring social media directors
As customers make or break brands online, companies rush to hire social media directors & figure out what they do.
Log on to : http://www.economictimes.com
As customers make or break brands online, companies rush to hire social media directors & figure out what they do.
Log on to : http://www.economictimes.com
Samriddhi'10 - Session Plan
Samriddhi 2010 –Social Media and Business – is scheduled to be held on 28th and 29th August, 2010 with three sessions on Day 1 and a pan-India B-school competition & concluding session on Day 2. The session details are as follows:
Session 1: Introduction to social media and its impact on traditional and emerging business models
This session will focus on understanding and clarifying the exact meaning of Social Media. It will also give a peek into the tools that corporates are adopting for using social media to their advantage.
Session 2: Virtual value chains – and transformation of business from brick to click
This session will give an insight into the trials and triumphs of companies that have built their whole value chains around and with the help of social media. These companies also provide their services to the traditional business set-ups. Focus would also be on brick-to-click transformation of the existing businesses. We’d get a chance to explore how the corporate are modifying their strategies to tap into this virtual media channel.
Session 3: Traditional Vs Social Media
They say, “Old is Gold”. And yet, Social Media has been a welcoming as well as rewarding
change in the way we do business. This session will focus on how Social Media fared against the Traditional Media. The already established and still growing arena of blogging as well as social networking sites have changed the way business processes are executed today. Be it the PR activities of any company or the recruitment process a lot has changed since Social Media came in vogue. While the benefits of reaching the masses with just a click are enormous, there are several socially, economically, and politically adverse effects too of social media.
Session 4: Social Media Plan competition
In this session, the final round of a pan-India B-school & top graduation school competition, in the format of paper presentation/design of a marketing campaign using social networking and social media tools, will take place. Three of the honorary speakers would be the judges of this competition, whose initial entries and preliminary rounds would be held online.
Session 5: Financial implications of Social Media and the future trends – the way ahead
A revolution that social media has been, it can’t not have financial implications for different
businesses. This session will explore the financial aspects related to the impact on businesses; be it the profit due to the efficient use of social media, the expenses related to the tapping of social media channels, or the loss due to the lessening impact of traditional communication channels. The session would also expose us to some new social media channels that are now being adopted by most industries. An example of this is increasing use of smart phones for B2B and B2C connectivity.
Session 1: Introduction to social media and its impact on traditional and emerging business models
This session will focus on understanding and clarifying the exact meaning of Social Media. It will also give a peek into the tools that corporates are adopting for using social media to their advantage.
Session 2: Virtual value chains – and transformation of business from brick to click
This session will give an insight into the trials and triumphs of companies that have built their whole value chains around and with the help of social media. These companies also provide their services to the traditional business set-ups. Focus would also be on brick-to-click transformation of the existing businesses. We’d get a chance to explore how the corporate are modifying their strategies to tap into this virtual media channel.
Session 3: Traditional Vs Social Media
They say, “Old is Gold”. And yet, Social Media has been a welcoming as well as rewarding
change in the way we do business. This session will focus on how Social Media fared against the Traditional Media. The already established and still growing arena of blogging as well as social networking sites have changed the way business processes are executed today. Be it the PR activities of any company or the recruitment process a lot has changed since Social Media came in vogue. While the benefits of reaching the masses with just a click are enormous, there are several socially, economically, and politically adverse effects too of social media.
Session 4: Social Media Plan competition
In this session, the final round of a pan-India B-school & top graduation school competition, in the format of paper presentation/design of a marketing campaign using social networking and social media tools, will take place. Three of the honorary speakers would be the judges of this competition, whose initial entries and preliminary rounds would be held online.
Session 5: Financial implications of Social Media and the future trends – the way ahead
A revolution that social media has been, it can’t not have financial implications for different
businesses. This session will explore the financial aspects related to the impact on businesses; be it the profit due to the efficient use of social media, the expenses related to the tapping of social media channels, or the loss due to the lessening impact of traditional communication channels. The session would also expose us to some new social media channels that are now being adopted by most industries. An example of this is increasing use of smart phones for B2B and B2C connectivity.
Saturday, July 24, 2010
Unveiling the serious face of Facebook : Economic Times
A report on Economictimes 23.07.2010 reflected the importance of social media sites and its growing importance in the ever changing business environment
For details visit http://economictimes.indiatimes.com/infotech/internet/Unveiling-serious-face-of-Facebook/articleshow/6203462.cms
For details visit http://economictimes.indiatimes.com/infotech/internet/Unveiling-serious-face-of-Facebook/articleshow/6203462.cms
Economictimes.com : Nokia, Apple in online ad war
Nokia, Apple in online ad war
A recent Nokia blog took a dig at Apple's new iPhone 4. While the phenomenon isn't a new one, comparative advertising is likely to become a regular feature with more and more consumers flocking the online world.
A recent Nokia blog took a dig at Apple's new iPhone 4. While the phenomenon isn't a new one, comparative advertising is likely to become a regular feature with more and more consumers flocking the online world.
“Just use it…as long as you know what you’re talking about.” – Peter Kim
For details visit http://www.samriddhi2010.in/
Friday, July 23, 2010
Business Standard: Push your career, don't 'poke' it
 | |
| Push your career, don't 'poke' it | |
| Update, tweet and share all you want, but be mindful of how it can affect your life and career. | |
| Read More | |
| www.business-standard.com |
Thursday, July 22, 2010
Business Standard: Social media altering role of brand managers
| |
| Social media altering role of brand managers | |
| Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less than 45 minutes later, Coca Cola responded with the specific measurements of sugar in the drink. Okpara was relieved. | |
| Read More | |
Samriddhi 2010
Samriddhi is an annual National conference organized by Goa Institute of Management addressing issues touching various spheres of development and striving to find practical and viable solutions. The first conference was held in 2007 which looked into “Financing India’s Development Needs”. Samriddhi 2008 touched upon the aspects of "Sustainable Infrastructure" and Samriddhi 2009 dealt with various aspects of “Social Entrepreneurship”, through a two day national conference with informative discourse by experts followed by an open forum and panel discussions.
Samriddhi 2010 moves one step further where the endeavor is to explore different aspects of “Social Media & Business” through sessions where eminent personalities from the industry will present their views on its different facets including the growing impact of social media on business outlook, its effect on traditional business and its financial implications on business. This gives us an immense opportunity to study the efficient use of social media and analyse its pros and cons.
Samriddhi 2010 also includes pan India Social Media Strategy Competition - BUZZZ It, wherein the participants are to devise a strategy using Social Media to promote a 3-Star hotel in Goa that would help them to grow their business nationally and internationally.
Samriddhi 2010 moves one step further where the endeavor is to explore different aspects of “Social Media & Business” through sessions where eminent personalities from the industry will present their views on its different facets including the growing impact of social media on business outlook, its effect on traditional business and its financial implications on business. This gives us an immense opportunity to study the efficient use of social media and analyse its pros and cons.
Samriddhi 2010 also includes pan India Social Media Strategy Competition - BUZZZ It, wherein the participants are to devise a strategy using Social Media to promote a 3-Star hotel in Goa that would help them to grow their business nationally and internationally.
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