Student Delegate Speaker - GIM, Goa

The student delegate speaker Ms. Nidhi Mantri from Goa Institute of Management shared her social media plan to the audience. She started her presentation with the details of the Balcoan Paradise group of hotels. The various facilities which will be available like the conference rooms, leisure activities, their USP being the authentic Goan food which will be prepared by trained chefs. She went on to explain the target markets which were foreigners, middle and upper class and tours and travels companies. The marketing strategy she suggested various steps starting with blogging, RSS that is really simple syndication, social search and finally social benchmarking on social networking sites like facebook, twitter etc. She explained the daily and weekly activities that would form the plan of action and concluded with the measuring qualitative and quantitative benefits using various tools.