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| Social media altering role of brand managers | |
| Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less than 45 minutes later, Coca Cola responded with the specific measurements of sugar in the drink. Okpara was relieved. | |
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Thursday, July 22, 2010
Business Standard: Social media altering role of brand managers
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