Social Media and Brand Management

Social media changes relationships
Brands are about relationships. Until now, the brand owner controlled most of the messaging on the brand in this owner-consumer relationship. The consumer participated in the relationship through comprehending the messaging and parting with his/her hard earned money for the promise of the brand. But now, in the social media world, all that is changing. The very fabric of the relationship has altered because the control of the messaging is no longer the monopoly of the firm.