The Inauguration Speech

“Social Media is as Old as Sin.”-Mr. Ivan Arthur

The Inauguration Speech was delivered by Mr. Ivan Arthur, former national creative director of JWT India. Mr.Arthur began his speech by talking about the very people which make up social media-people: How today in the day and age of social media, everyone is accessible and out there on the web, how everyone is ‘world-famous’.
Talking about how nowadays social media is being regarded as one the greatest invention, Mr. Arthur said he thought otherwise. He said for him social media is as old as sin. He spoke of how the idea of social media emerged from small social set-ups like wayside moonshine outlets, barber’s shop and the village well. How rumours , news and ideas spread among clusters of people and then passed on to others: True word-of-mouth which has now been taken online with the power of technology.

Mr. Arthur then talked about how social media can be used as well abused. He stated a few examples about the same and how, being a part of this medium, people must be careful not to misuse ‘democracy’.
He then went on to speak about how marketing managers are today intelligently using this medium to serve their purpose as a means to reach their customers in a better way.

Mr. Arthur concluded his speech by suggesting that other than thinking of social media as just a business tool, youngsters should think of ways to use this for the larger good: To get together ideas, to fight corruption, to promote peace, to change the world in some way.