The marketing plan was prepared by Siddhart Deswal and Kshitija Khade. Siddhart presented a well researched plan for Balcaon Paradise Resort. The target audience consisted of the local, as also foreign travellers, specifically from U.S and Western Europe. They had planned an intensive eight month marketing strategy starting August, 2010. The first two months would be dedicated to identifying the influencers in the market. In October a blog would be started.
They wanted to make the marketing communication highly personal by modes like tagging picture on Facebook and having guest posts on the Hotel’s blog. They focussed on the local culture, festivals and handicrafts throughout the eight months so as to create a strong presence through constant engagement with the target audience. Their main focus was on building relationships with their target customers.
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