Gaurav Tyagi and Sorbojit Dasgupta presented a marketing plan for Balcaon Paradise Resort wherein they emphasised on the creation of a database of like-minded people from social media websites. This database should be sent humorous and innovative micro videos and advertisements via e-mail.
Quality content should be presented through a dedicated blog -engaging users through videos, contests and User Generated Content. Post creating a buzz in the world of social media, marketing can be done via Twitter, Linked In and LION. Online reputation Management Tools and Social Media on Mobile Phones can be used to give Balcaon the extra edge.
The team intended to create a roar in the virtual world through their innovative and unique strategies.
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