Soumik and Aseem had come prepared with a detailed agenda for their presentation. They started by highlighting the current market situation in the hospitality sector in Goa, the strength of the possible competitors Balcoan may have. They also specified the strengths , opportunities weaknesses , threats that maybe faced by the Balcoan Group of Hotels .They also had a clear target market and the preferred segmentation defined .
Their marketing strategy consisted of 3 stages Create-Manage-Monitor. Create stage included creating blogs, web pages etc on the social networking sites , Manage stage included cross linking the channels , growing of fan base etc. Monitor phase was creating awareness, converting of potential customers , maintaining relationships with customers and keeping the customers engaged.
They concluded their presentation with expected results, timelines considering 9 week schedule and value generated in terms of profit.
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