Onkar and Yasha from MICA chose a very unique way to present their Social Media Plan. They started with a story about three different characters Joshua a photographer , Mr.Sharma who has come for a family vacation and Mr. Rohit an HR executive who wants to hold a conference in Goa. These customers essentially represent the different target groups which the Balcoan group of hotels should target .They also had a fourth target group in the story Mr. and Mrs. Verma who had come for their wedding anniversary . This represented the the potential brides and grooms looking for a unique location to have a memorial wedding .
The ways to reaching out to all these groups was through social networking sites , blogspots , travel planning sites etc . They also suggested advertising their excellent facilities for weddings through matrimonial sites. The measuring tools used will be social media monitoring , keyword targeting , google analytics , noise elimination and refined mentions . They ended their presentation with estimated costs and expectations from the marketing strategy within a span of 200 days .
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